Advertising Module

July 2020 

For this module, we embarked on an exciting project to create an advertising campaign for a new brand and product. Our agency, MAD WOMEN, introduced DEVI, a revolutionary smartwatch that can be folded. The campaign centred around the theme of risk-takers and aimed to broaden the scope of activities that can be tracked beyond just sports. As a critical team member, I was responsible for the product design, brand manual, and content creation for the campaign. I utilised my product design and content creation skills to craft engaging videos and Instagram posts. The project allowed me to showcase my creativity and bring my ideas to life.